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MOBC Testimonials


  "We participated in a Mafia Offer Boot Camp in May 2007. It was a great 3 days! There's a lot of passion that "hey we can do this" and the offer we developed is so much more powerful than where we started! We are looking forward to the follow up calls and to getting started!" 

Bob M, General Manager of a small division of a fortune 100 company, June 2007

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Theory of Constraints Injection Generator


We use TRIZ and Ideation for the really tough problems -- when we need an injection or idea to ground a flying pig when working with Eliyahu M Goldratt Theory of Constraints Thinking Processes.   

The Ideation/TRIZ methodology (I-TRIZ) is based on:

  • TRIZ in its "classical" form (TRIZ is the Russian acronym for the abbreviation that, translated literally, means Theory of the Solution of Inventive Problems). Classical TRIZ was developed in the former Soviet Union from 1946 until the mid-1980s.

  • Advancements to TRIZ based on the practical experience of TRIZ practitioners over the last two decades, and more than $7,000,000 in reinvestment devoted to continuous research and U.S. adaptation of the methodology by Ideation's TRIZ scientists.

I-TRIZ began evolving in the mid-1980s when TRIZ, in its classical form, ceased development. The research and development of I-TRIZ has continued unabated since its inception.  As a result, I-TRIZ not only contains enhanced versions of classical TRIZ tools, but includes an expanded knowledge base, new tools for applying this knowledge and for analyzing problems more effectively, and the following comprehensive applications:

  • Inventive Problem Solving (IPS) -- A powerful method for eliminating technological roadblocks related to the development and use of products and processes.  Applicable to all engineering disciplines, IPS can be used to solve problems related to design, research and development, manufacturing, safety, reliability, and quality assurance.

  • Anticipatory Failure Determination (AFD) -- an efficient and effective method for analyzing, predicting and eliminating failures in systems, products, and processes.  

  • Directed Evolution (DE) -- A method for developing a comprehensive set of scenarios describing future generations of a system.  DE is based on an extensive set of patterns that reveal the evolutionary tendencies of technological systems.
The Evolution and Transformation of TRIZ

As I-TRIZ has evolved, other spin-offs of classical TRIZ appeared as well. The figure below illustrates the differences between I-TRIZ and other systems in terms of power and simplicity. 

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FREE Introduction to Mafia Offer ebook

This is the introduction what will be Chapter 22 of the TOC Handbook and a Mafia Offer ebook due out in April - May 2010.

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