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Podcast #1 with Mafia Offer Example


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Maximizing Profits and Increasing Sales with a Mafia Offer


The best way to increase your profits is to do it in a way that is totally under your control. It should NOT depend on customers taking a price increase, or on vendors to reducing prices, or on the economy. You can increase your profits by uncovering capacity (or utilizing excess capacity) and then selling it. The new sales dollars minus the raw materials will drop to your bottom-line. There are many tools that can help you to uncover the capacity (Goldratt’s Theory of Constraints, Lean, Six Sigma) and many manufacturers already have plenty of excess capacity. So the challenge lies in selling it. In the accompanying interview we give an example of how a company, in what is considered a commodity business, developed a mafia offer – a competitive advantage or unrefusable market offer that their competitors can’t or won’t copy. All of our consulting projects start with a 3 day Mafia Offer Boot Camp. Then if you want our help in getting your operations in shape and in implementing your mafia offer – we only get paid if your PROFITS increase. 100% of our payment is dependent on your profits increasing. In addition, we will also provide a no charge analysis so that you know if the investment in the boot camp is worth it for you. That’s our Mafia Offer to you!
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MOBC Testimonials


“Outstanding. Simply brilliant.”

“At the end of August (yes, just last week!) I had the privilege of attending Dr Lisa's Mafia Offer Boot Camp. Amazing. I know Lisa is brilliant. Brad the consummate COO. Oh, and yes, insert disclaimer here: Dr Lisa is a client and I may experience financial gain from my efforts to promote the Science of Business.

However, I agreed to pay "full boat" as they say for the class. And I accomplished my goal. Which is nothing more (or less) than Lisa promises every attendee:

"If you prepare before arriving,
pay attention and focus on task,
you will leave with a Mafia Offer."

I did. We created an offer that I honestly believe cannot be refused by the rational business owner. My target prospect. Much like my intensive Jonah training with Dettmer, this boot camp is intense! Come prepared to work. To do your homework. Turn off your cell phone. Focus.

There is still time to attend the next group session.

Or schedule a private session.” 

Jeff "Ski" Kinsey, Sales 101 , August 2007

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Announcements


NEW Theory of Constraints Handbook out June 19

Theory of Constraints Handbook is out June 19 and Eliyahu M Goldratt has written the foreward.

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Theory of Constraints For SERVICE companies

Want affordable help implementing Theory of Constraints Critical Chain Project Management in your service company?  Check out our Project Velocity  System Coaching Program $4995!

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NEW Theory of Constraints Video Catalog

We've added videos and updated our Theory of Constraints video catalog.

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FREE Introduction to Mafia Offer ebook

This is the introduction what will be Chapter 22 of the TOC Handbook and a Mafia Offer ebook due out in April - May 2010.

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Dr Lisa Max Profit Zone BLOG
We discuss increasing your profits, increasing sales w/ Mafia Offers, selling and presenting your Mafia Offer, increasing cash flow, increasing cash velocity, and Throughput Accounting using Eliyahu M Goldratt's Theory of Constraints, Lean and Six Sigma. read more ...

Velocity Scheduling System BLOG
Job Shop Scheduling and Machine Shop Scheduling based on The Goal by Goldratt and his Theory of Constraints and Drum Buffer Rope read more ...

Velocity Scheduling System

Drum Buffer Rope Coaching Program for custom job shops.

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Testimonials

Check out some of our new testimonials!

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NEW newsletter comments!

Reader comments on the POOGI Theory of Constraints Ask Dr Lisa newsletter series.

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Mafia Offer Boot Camp PREVIEW
5 Sales & Marketing Books

The 5 sales and marketing books I recommend most.  Check them out here.

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Dr Lisa's Max Profit Zone
Mafia Offer Boot Camp
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