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Podcast #1 with Mafia Offer Example


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Maximizing Profits and Increasing Sales with a Mafia Offer


The best way to increase your profits is to do it in a way that is totally under your control. It should NOT depend on customers taking a price increase, or on vendors to reducing prices, or on the economy. You can increase your profits by uncovering capacity (or utilizing excess capacity) and then selling it. The new sales dollars minus the raw materials will drop to your bottom-line. There are many tools that can help you to uncover the capacity (Goldratt’s Theory of Constraints, Lean, Six Sigma) and many manufacturers already have plenty of excess capacity. So the challenge lies in selling it. In the accompanying interview we give an example of how a company, in what is considered a commodity business, developed a mafia offer – a competitive advantage or unrefusable market offer that their competitors can’t or won’t copy. All of our consulting projects start with a 3 day Mafia Offer Boot Camp. Then if you want our help in getting your operations in shape and in implementing your mafia offer – we only get paid if your PROFITS increase. 100% of our payment is dependent on your profits increasing. In addition, we will also provide a no charge analysis so that you know if the investment in the boot camp is worth it for you. That’s our Mafia Offer to you!
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MOBC Testimonials


  "We participated in a Mafia Offer Boot Camp in May 2007. It was a great 3 days! There's a lot of passion that "hey we can do this" and the offer we developed is so much more powerful than where we started! We are looking forward to the follow up calls and to getting started!" 

Bob M, General Manager of a small division of a fortune 100 company, June 2007

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Announcements


FREE Introduction to Mafia Offer ebook

This is the introduction what will be Chapter 22 of the TOC Handbook and a Mafia Offer ebook due out in April - May 2010.

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Dr Lisa Max Profit Zone BLOG
We discuss increasing your profits, increasing sales w/ Mafia Offers, selling and presenting your Mafia Offer, increasing cash flow, increasing cash velocity, and Throughput Accounting using Eliyahu M Goldratt's Theory of Constraints, Lean and Six Sigma. read more ...

Velocity Scheduling System BLOG
Job Shop Scheduling and Machine Shop Scheduling based on The Goal by Goldratt and his Theory of Constraints and Drum Buffer Rope read more ...

Velocity Scheduling System

Drum Buffer Rope Coaching Program for custom job shops.

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Reader comments on the POOGI Theory of Constraints Ask Dr Lisa newsletter series.

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Mafia Offer Boot Camp PREVIEW
5 Sales & Marketing Books

The 5 sales and marketing books I recommend most.  Check them out here.

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Dr Lisa's Max Profit Zone
Mafia Offer Podcast #1
Mafia Offer Podcast #2
Mafia Offer Boot Camp
Events!
Theory of Constraints Pricing Project
Goldratt's NEW Book IS SHIPPING!

Was orginally going to be titled Inherent Simplicity but has been changed to The Choice. 

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