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Mafia Offers: Dealing with a Market Constraint – the Theory of Constraints Approach

by Dr Lisa on October 21, 2013

This 40 minute video provides an overview of my ebook Mafia Offers:  Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraint Handbook.

The ebook is available on Amazon or you can get the PDF version here:

In this “Building Mafia Offers for SMBs” presentation, Dr Lisa will cover what a Mafia Offer is and how it’s different from a unique selling proposition, value proposition or competitive advantage.  An example will be given and Dr Lisa will discuss the 3 key steps for developing your own Mafia Offer.  If you don’t have an answer to “why should I buy from you” and you need to increase your sales — don’t miss this presentation.

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