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Which one?


Maximizing Profitabillity or Achieving a Viable Vision

Which one to get?  Get Both?  There is about an hour overlap between the content.  Maximizing Profitability goes into more detail on Throughput Accounting where Achieving a Viable Vision goes into strategy, Viable Vision and Mafia Offers.   Achieving a Viable Vision provides an example of a mafia offer. 

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MOBC Testimonials


“Outstanding. Simply brilliant.”

“At the end of August (yes, just last week!) I had the privilege of attending Dr Lisa's Mafia Offer Boot Camp. Amazing. I know Lisa is brilliant. Brad the consummate COO. Oh, and yes, insert disclaimer here: Dr Lisa is a client and I may experience financial gain from my efforts to promote the Science of Business.

However, I agreed to pay "full boat" as they say for the class. And I accomplished my goal. Which is nothing more (or less) than Lisa promises every attendee:

"If you prepare before arriving,
pay attention and focus on task,
you will leave with a Mafia Offer."

I did. We created an offer that I honestly believe cannot be refused by the rational business owner. My target prospect. Much like my intensive Jonah training with Dettmer, this boot camp is intense! Come prepared to work. To do your homework. Turn off your cell phone. Focus.

There is still time to attend the next group session.

Or schedule a private session.” 

Jeff "Ski" Kinsey, Sales 101 , August 2007

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Theory of Constraints Approach to Rapid Sustainable Growth


Achieving a Viable Vision

Web Special $99.99

 (Sells for $199 on Amazon!)

The Theory of Constraints Strategic Approach to Rapid Sustainable Growth

by Lisa Lang
ISBN: 0-9777604-1-3 

"Dr. Lisa provided a whole new framework for evaluating our company's resources. Truly outside-the-box presentation. I can't imagine why any CEO would not take advantage of her 'mafia offer'."
James Van de Voorde
President, Robert Osher Investment Management

"I'm surprised at how fast our sales prospecting process is improving. Learning HOW TO focus on the better business results that our prospects receive from our offering has significantly increased our closing ratios. Our pipeline is full and we no longer are limited by sales opportunities.”
Brad Stillahn
Owner, Adstick Custom Labels

DESCRIPTION:

Achieving a Viable Vision: The Theory of Constraints Strategic Approach to Rapid Sustainable Growth is a workbook with live recorded audio CD.

This workbook and audio CD will walk you through how to start using throughput accounting, all the basics you need to make good day-to-day decisions.

In addition Dr Lisa takes you through how to create rapid sustainable growth -- a Viable Vision. She discusses how to:

  • increase profitability with no corresponding increase in expenses or capital investment
  • make management decisions that are aligned with profitability goals
  • have the biggest impact with your Lean and Six Sigma efforts
  • implement continuous improvement so that it leads to achieving a Viable Vision (a Viable Vision is the strategy and specific tactics to turn your current sales level into your profit level in 4 years!)

Included: 1 Audio CD, 1 Workbook, 1 Quick Reference Sheet

This books sells for $199 on Amazon.  Our website special is $99.99 with FREE worldwide shipping!

 

 

This is one of the few Theory of Constraints books that gives you an example of a mafia offer and some guidelines to creating one.

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Achieving a Viable Vision by Dr Lisa Lang -- ONLINE VIDEO


ONLINE Video Achieving a Viable Vision ONLINE Video

Web Special $99.99

   

DESCRIPTION:

Watch the video presentation!  Instead of going through the workbook and audio CD, watch the live presentation. 

You will have access to this on-line video for 10 days with unlimited viewing WITHIN YOUR COMPANY. 

You can also download and print the handout, which includes a quick reference quide, for each participant. 

Our website special is $99.99 

 

Dr Lisa gives you an example of a mafia offer and some guidelines to creating one in this presentation.

 

Once your payment is received you will be given login credentials good for 10 days of viewing.  These credentials will be sent to the email address entered during the purchasing process. 

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Achieving a Viable Vision by Dr Lisa Lang -- ONLINE VIDEO CD & Workbook


 

BOTH ITEMS ABOVE:

ONLINE Video + Workbook & CD  Achieving a Viable Vision ONLINE Video + Workbook & CD

Web Special $147

   

DESCRIPTION:

Both items above, instant access to the video and the workbook and audio CD will be mailed to you. 

Our website special is $147 

 

Dr Lisa gives you an example of a mafia offer and some guidelines to creating one in this presentation.

 

Once your payment is received you will be given login credentials good for 10 days of viewing.  These credentials will be sent to the email address entered during the purchasing process. 

 

The workbook and audio CD will be mailed to the address provided during the payment and checkout process.

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Announcements


FREE Introduction to Mafia Offer ebook

This is the introduction what will be Chapter 22 of the TOC Handbook and a Mafia Offer ebook due out in April - May 2010.

 read more ...

Dr Lisa Max Profit Zone BLOG
We discuss increasing your profits, increasing sales w/ Mafia Offers, selling and presenting your Mafia Offer, increasing cash flow, increasing cash velocity, and Throughput Accounting using Eliyahu M Goldratt's Theory of Constraints, Lean and Six Sigma. read more ...

Velocity Scheduling System BLOG
Job Shop Scheduling and Machine Shop Scheduling based on The Goal by Goldratt and his Theory of Constraints and Drum Buffer Rope read more ...

Velocity Scheduling System

Drum Buffer Rope Coaching Program for custom job shops.

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Mafia Offer Boot Camp PREVIEW
5 Sales & Marketing Books

The 5 sales and marketing books I recommend most.  Check them out here.

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Dr Lisa's Max Profit Zone
Mafia Offer Podcast #1
Mafia Offer Podcast #2
Mafia Offer Boot Camp
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Theory of Constraints Pricing Project
Goldratt's NEW Book IS SHIPPING!

Was orginally going to be titled Inherent Simplicity but has been changed to The Choice. 

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