In this video presentation Dr Lisa Lang addresses the 5 most common marketing mistakes. Dr Lisa’s approach is from a Theory of Constraints Marketing perspective.You’ll learn:
– The 5 major marketing mistakes most people make.
– How the Theory of Constraints applies to Marketing and how a Mafia Offer fits into the broader topic of marketing.
– How to avoid making the 5 marketing mistakes using TOC Marketing
One of the biggest marketing mistakes, mistake #1 is not selecting your target market. This mistake is not only the most common, but most people think that they HAVE selected a target market when they really have NOT. What this video to learn how to really select a target market that will allow you to increase sales and REALLY enter the conversation in your prospect’s mind.
CLICK to download the handout: 5 Marketing Mistakes: The Theory of Constraints Approach to Marketing
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ABOUT THE PRESENTER:
“Dr. Lisa” Lang is a renown Theory of Constraints expert and is the foremost expert in the world for applying TOC to marketing. Dr. Lisa is regularly sought out for her expertise on developing market offers that increase sales. She has been named a “2012 Trendsetter” in the USA Today and a “Manufacturing Champion” in Newsweek for her work helping highly custom job shops and machine shops to become more productive, more competitive and to bring manufacturing back to the U.S. She has appeared in CNBC, CBS, The Wall Street Journal, and Yahoo Finance to name a few.
As the President of Science of Business, she invented the Mafia Offer Boot Camp developing over 100 Mafia Offers for fortune 100 companies and other organizations around the globe. Dr. Lisa’s Mafia Offers: Dealing with a Market Constraint chapter in the Theory of Constraints Handbook reached the #1 spot on the Amazon best seller list, as did Marketing Miracles a book co-written with marketing legend Dan Kennedy. Dr. Lisa worked with Dr Goldratt, serving as the Global Marketing Director for Goldratt Consulting. She has a PhD in Engineering and is a TOCICO certified expert. She is currently Chair-Elect for the TOCICO Board of Directors.