by Dr Lisa | Theory of Constraints Sales
Whenever our human brains detect a sales pitch, our shields naturally go up. I think of it like the shields that protected the Enterprise in Star Trek. “Captain, the Romulans have entered our airspace!” It’s a natural response because of the way our brains evolved....
by Dr Lisa | theory of constraints Marketing
Here is an excerpt from of Chapter 22 Mafia Offer: Dealing with a Market Constraint of the Theory of Constraints Handbook. ————————————– Introduction: What Is a Mafia Offer? A Mafia Offer...
by Dr Lisa | Theory of Constraint Books and Book Reviews, theory of constraints Marketing
Marketing for SMBs This 40 minute video provides an overview of my ebook Mafia Offers: Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraints Handbook. The ebook is available on here. In this “Building Mafia Offers for SMBs”...
by Dr Lisa | Maximizing Profitability Series
Maximizing Profitability the Theory of Constraints Way #6 This is the sixth in the series of conversations. To read number 5, go here: https://www.velocityschedulingsystem.com/maxprofit5/ Brad: “So far, we have established that a business can make much more money...
