We are continuing our series based on The Goal by Eliyahu M Goldratt and the Theory of Constraints.

When asked about what is unique and different about their company, most people reply with some of the following typical answers:

  • We provide great customer service
  • Our quality is outstanding
  • We innovate and/or help our customers to innovate
  • We have great employees
  • We deliver results
  • We have a very knowledgeable staff
  • We are responsive to our customer’s needs
  • We have a great reputation
  • Our customers trust us

Don’t your competitors say the same thing? All good companies have these qualities or they wouldn’t be in business for long. We call this the “blah, blah, blah” answer because that’s what is sounds like to your customers and prospects.

Your Mafia Offer is a sustainable competitive advantage that differentiates you from your competitors. It separates you from everyone else. It is usually the reason you are in business. It answers the question “Why should I buy from you?” or “How are you better that my current supplier?”

…to be continued.

Here’s to maximizing YOUR profits!
Dr Lisa Lang

More information at www.MafiaOffers.com.

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