by Dr Lisa | competitive advantage, eliyahu m goldratt, it's not luck, mafia offer, mafia offer boot camp, marketing assessment, sales assessment, sustainable competitive advantage, theory of constraints
We are continuing our series based on The Goal by Eliyahu M Goldratt and the Theory of Constraints. You will possess a sustainable competitive advantage when you have value-creating products, processes, and services for your customers that cannot be duplicated or...
by Dr Lisa | competitive advantage, eliyahu goldratt, it's not luck, mafia offer, mafia offer boot camp, theory of constraints, unique selling proposition, unrefusable offer, value proposition
Our Mafia Offer Boot Camp is based on Goldratt’s Theory of Constraints. Mafia Offers or Unrefuseable Offers were first introduced in It’s Not Luck. This is a video preview of the one and only Mafia Offer Boot Camp. Enjoy. A Mafia Offer is the key to...
by Dr Lisa | budget season, Dr Lisa, Dr Lisa Lang, goldratt, it's not luck, mafia offer, mafia offer boot camp, mafia offers, strategy planning, the goal
I did not write last week. We were doing a boot camp in Kansas City plus a speech for a TEC/Vistage retreat in Michigan. It’s Mafia Offer Boot Camp Season. This is a good time of year to do a Mafia Offer Boot Camp because budgeting and preparation for next year...
by Dr Lisa | 100% results based, competitive advantage, Dr Lisa Lang, free consulting, it's not luck, mafia offer, mafia offer boot camp, mafia offers, market offer, theory of constraints
We recently updated OUR mafia offer to include free consulting for up to 3 months after you participate in a Mafia Offer Boot Camp. Recently someone asked me, why? I thought that the reasons would be obvious, but that’s why assumptions can be dangerous. We offer...
by Dr Lisa | critical chain, Dr Lisa Lang, excess capacity, goldratt, it's not luck, maximizing profitability, the goal, theory of constraints, throughput accounting, truly variable costs, viable vision
Question: How much excess capacity do you need to have to make a Viable Vision viable? Answer: It depends. Squeezing more capacity out of your existing operation without investment is relatively easy (you read about it in The Goal, Its Not Luck, and Critical Chain)....
by Dr Lisa | competitive advantage, competitive edge, eli goldratt, eliyahu m goldratt, goldratt, it's not luck, mafia offer, mafia offers
It turns out that mafia offers are possible for the majority of companies. The reason that most companies don’t know that they have one or know what it is, is because they just don’t know how to develop them. If you read Dr Goldratt’s book It’s Not Luck, you read...
