by Dr Lisa | competitive advantage, customer value proposition, decisive competitive edge, mafia offer, mafia offers, marketing constraint, sustainable competitive advantage, unique selling proposition
Here is an excerpt from of Chapter 22 Mafia Offer: Dealing with a Market Constraint of the Theory of Constraints Handbook. ————————————– Introduction: What Is a Mafia Offer? A Mafia Offer...
by Dr Lisa | mafia offer, mafia offers
In this video presentation Dr Lisa Lang addresses the 5 most common marketing mistakes. Dr Lisa’s approach is from a Theory of Constraints Marketing perspective.You’ll learn: – The 5 major marketing mistakes most people make. – How the Theory...
by Dr Lisa | mafia offer, mafia offers, market constraint, market offer, theory of constraints, theory of constraints handbook, theory of constraints marketing
Marketing for SMBs This 40 minute video provides an overview of my ebook Mafia Offers: Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraints Handbook. The ebook is available on here. In this “Building Mafia Offers for SMBs”...
by Dr Lisa | competitive advantage, mafia offer, mafia offers, market constraint, market offer, marketing and sales, theory of constraints expert, theory of constraints marketing, toc expert, unique selling proposition, value proposition
FOR IMMEDIATE RELEASE Theory of Constraints Expert Dr. Lisa Lang Signs Publishing Deal Along With Co-Author Dan Kennedy To Release “Marketing Miracles”. Dr. Lisa Lang, expert in applying Theory of Constraints to marketing, has signed another publishing deal with...
by Dr Lisa | mafia offer, mafia offers, tocico, traffic geyser, traffic geyser $1 trial, video distribution
Back in 2008 I did a presentation at the TOCICO conference called “Achieving Success with a Mafia Offer.” In this presentation I covered how we increased leads for one of our clients (a custom machine shop) using the internet, among other things. Sometimes...
by Dr Lisa | goldratt, mafia offer, mafia offer boot camp, theory of constraints, velocity scheduling system, viable vision
We are continuing our series based on The Goal by Eliyahu M Goldratt and the Theory of Constraints. {This series was co-written with Brad Stillahn.} Do-it- yourself ‘Viable Vision’ continued … Brad: “Most businesses find that their fixed costs...
