Mafia Offers: Dealing with a Market Constraint – the Theory of Constraints Approach

Marketing for SMBs This 40 minute video provides an overview of my ebook Mafia Offers:  Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraints Handbook. The ebook is available on here. In this “Building Mafia Offers for SMBs”...

Theory of Constraints Expert Dr. Lisa Lang Signs Publishing Deal Along With Co-Author Dan Kennedy

FOR IMMEDIATE RELEASE  Theory of Constraints Expert Dr. Lisa Lang Signs Publishing Deal Along With Co-Author Dan Kennedy To Release “Marketing Miracles”.  Dr. Lisa Lang, expert in applying Theory of Constraints to marketing, has signed another publishing deal with...

Free Theory of Constraints Consulting

We recently updated OUR mafia offer to include free consulting for up to 3 months after you participate in a Mafia Offer Boot Camp. Recently someone asked me, why? I thought that the reasons would be obvious, but that’s why assumptions can be dangerous. We offer...

Maximizing Profits and Increasing Sales with a Mafia Offer

The best way to increase your profits is to do it in a way that is totally under your control. It should NOT depend on customers taking a price increase, or on vendors to reducing prices, or on the economy.You can increase your profits by uncovering capacity (or...

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