by Dr Lisa | competitive advantage, mafia offer, mafia offers, market constraint, market offer, marketing and sales, theory of constraints expert, theory of constraints marketing, toc expert, unique selling proposition, value proposition
FOR IMMEDIATE RELEASE Theory of Constraints Expert Dr. Lisa Lang Signs Publishing Deal Along With Co-Author Dan Kennedy To Release “Marketing Miracles”. Dr. Lisa Lang, expert in applying Theory of Constraints to marketing, has signed another publishing deal with...
by Dr Lisa | Goldratt New book, Goldratt Odyssey, mafia offer, mafia offer boot camp, marketing and sales, the goal eliyahu m goldratt, theory of constraints marketing, theory of constraints sales
We are continuing our series based on The Goal by Eliyahu M Goldratt. What are the problems associated with marketing and sales? A few of the typical problems include: To prospects, what you say sounds the same as your competitors You have nothing unique or compelling...