by Dr Lisa | competitive advantage, eliyahu m goldratt, it's not luck, mafia offer, mafia offer boot camp, marketing assessment, sales assessment, sustainable competitive advantage, theory of constraints
We are continuing our series based on The Goal by Eliyahu M Goldratt and the Theory of Constraints. You will possess a sustainable competitive advantage when you have value-creating products, processes, and services for your customers that cannot be duplicated or...
by Dr Lisa | competitive advantage, mafia offer, mafia offer boot camp, marketing assessment, sales assessment, sustainable competitive advantage, theory of constraints
We are continuing our series based on The Goal by Eliyahu M Goldratt and the Theory of Constraints. When asked about what is unique and different about their company, most people reply with some of the following typical answers: We provide great customer service Our...