by Dr Lisa | competitive advantage, mafia offer, mafia offers, market constraint, market offer, marketing and sales, theory of constraints expert, theory of constraints marketing, toc expert, unique selling proposition, value proposition
FOR IMMEDIATE RELEASE Theory of Constraints Expert Dr. Lisa Lang Signs Publishing Deal Along With Co-Author Dan Kennedy To Release “Marketing Miracles”. Dr. Lisa Lang, expert in applying Theory of Constraints to marketing, has signed another publishing deal with...
by Dr Lisa | constraint, eliyahu goldratt, Focus, theory of constraints, TOC Consultant, toc expert
I spent this last week with Dr Eliyahu Goldratt. As many of you know I used to work for him as his Global Marketing Director. He invited me to come and check out what he’s been working on. So, here’s my take on it … One of the key differences in his thinking is that...
