FOR IMMEDIATE RELEASE The TOCICO held its 16th Annual International Conference at the Luxor Hotel in Las Vegas from April 30th through May 1st, 2018. During the conference a number of special events took place including the election of new TOCICO Board Members, the awarding of the Lifetime Achievement Awards and a new group of TOC Excellence awards that have begun a new tradition of recognizing exceptional TOC results at future TOCICO International Conferences.


The Lifetime Achievement Award is given to TOCICO Members who have dedicated their time and efforts over a long period of time – professionally and personally – to benefit the TOCICO community in a wide variety of ways as well as to make a significant contribution to the TOC Body of Knowledge (BOK).

Dr. Lisa Lang – Science of Business

Dr. Lisa Lang is considered the foremost expert in the world on applying Theory of Constraints to job shop scheduling, machine shop scheduling and to marketing.

“Dr Lisa” is the President of the Science of Business, a consulting firm specializing in helping companies to achieve bottom line results. She has served as the Global Marketing Director for Dr Eli Goldratt, father of Theory of Constraints and author of The Goal and is a well-known Theory of Constraints Professional Speaker, Applying TOC (Theory of Constraints) to Marketing and Sales, Marketing Constraint, Sales Constraint, Pricing, Cash Flow and applying Drum Buffer Rope (DBR) to highly complex job shops.

2018 Dr Lisa Lang TOCICO Lifetime Achievement Award

Dr. Lisa is regularly sought out for her expertise on developing market offers (mafia offers) that increase sales. She has been named a Manufacturing “Trendsetter” in the USA Today and “Champion” in Newsweek for her work helping highly custom job shops and machine shops to become more productive, more competitive and to bring manufacturing back to the U.S with Velocity Scheduling System. Dr. Lisa has also appeared in CNBC, CBS, The Wall Street Journal, Newsweek and Yahoo Finance to name a few.

As a speaker and consultant, Dr. Lisa focuses on maximizing profitability and cash flow and is the creator of Mafia Offer Boot Camps, the original and only, 3 day boot camp devoted to the development of YOUR mafia offer. She generously shared this process with over 50 companies at this year’s TOCICO International Conference.

Dr. Lisa has contributed to the development of the TOC Body of Knowledge (BOK) through multiple presentations at TOCICO Conferences, workshops and webinars on Marketing, and the Mafia Offer process. She is the author of several articles, her book Increasing Cash Velocity: The Theory of Constraints Approach to Cash Velocity and was the major contributor to the TOC Handbook publishing the chapter on the subject of Mafia Offers: Dealing with a Market Constraint.

Dr. Lisa is a graduate of University of Missouri – Rolla now Missouri S&T.  BS EMgt’90 and PhD EMgt’96

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