Nov 2008 TOCICO Dr Lisa Lang: Mafia Offers Lessons Learned
In this TOCICO conference video, Dr Lisa Lang presents lessons learned and how to achieve success with a mafia offer. Creating the mafia offer is only the first step in mafia marketing.
Archimedes
Focus & Leverage
Covey: “…anything less than a conscious commitment to the important is an unconscious commitment to the unimportant."
Archimedes: “If I can find a lever long enough and a place to stand, I can move the world!"
Eliyahu M Goldratt: Theory of Constraints uses both of these concepts, just read The Goal!
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