Marketing for SMBs
This 40 minute video provides an overview of my ebook Mafia Offers: Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraints Handbook.
The ebook is available on here.
In this “Building Mafia Offers for SMBs” presentation, Dr Lisa will cover what a Mafia Offer is and how it’s different from a unique selling proposition, value proposition or competitive advantage. An example will be given and Dr Lisa will discuss the 3 key steps for developing your own Mafia Offer. If you don’t have an answer to “why should I buy from you” and you need to increase your sales — don’t miss this presentation.