For the products that are well above the T/CU you need to look into the following things:
– what is your close rate on these items, is it low?
– have your customers/prospects told you that you were over priced?
– do you want more of this type of business?

The products that are slightly above the T/CU you calculated are probably fine. And some of them that are well above the T/CU are probably OK too. But the ones that you would like to sell more of, but are not, due to too high pricing, these are the ones you should consider lower the price on.

…to be continued…

Here’s to maximizing YOUR profits!
By Dr Lisa Lang
(c)Copyright 2007, Dr Lisa, Inc. All rights reserved.

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