Theory of Constraints Marketing Expert, Dr Lisa Lang, Hits Amazon Best-Seller List with Dan Kennedy

“Dr. Lisa” Lang, Marketing Expert, recently hit five separate best-seller lists with “Marketing Miracles” book, her third best seller.

IMMEDIATE RELEASE  Green Valley, AZ – September 29, 2012 – “Dr. Lisa” Lang, President of the Science of Business, has joined a select group of the world’s leading marketing experts, along with best-selling author Dan Kennedy, to co-author the book titled Marketing Miracles: Odd, Unusual, Breakthrough Strategies That Build Great Businesses! The book was released by CelebrityPress™   – a leading business book publisher.

Marketing Miracles authors tackle an array of subjects including the most creative strategies and tactics to attract clients and customers…and keep them, as well as guarantee higher sales conversions.  Dr Lisa’s chapter is titled The Ultimate Market Offer – The Mafia Offer. A “Mafia Offer” is an offer so good that your customers can’t refuse it and your competition can not or will not match it. Mafia Offers are NOT unique selling propositions, value propositions or a competitive advantage.  They are not price reductions or based on innovations.

On the day of release, Marketing Miracles, reached best-seller status in five categories – The book reached best-seller status in the Direct Marketing, Marketing Research Business, Marketing, Marketing and Sales, and Small Business and Entrepreneurship categories.

Dr. Lisa is a renown Theory of Constraints (TOC) expert and is the foremost expert in the world for applying Theory of Constraints to marketing. She is regularly sought out for her expertise on developing market offers that increase sales. She has been named a 2012 Trendsetter in the USA Today for her work helping highly custom job shops and machine shops to become more productive, more competitive and to bring manufacturing back to the U.S with Velocity Scheduling System.  Dr. Lisa has also appeared in CNBC, CBS, The Wall Street Journal, and Yahoo Finance to name a few.

Marketing Miracles features some of the newest, the best and, of course, the most extreme ways to deliver your marketing message in the most impactful way possible – all devised by successful business leaders who aren’t afraid to innovate or outrage. Prepare yourself for proven powerful strategies that deliver.

After such a successful release, Dr. Lisa Lang will be recognized by The National Academy of Best-Selling Authors®, an organization that honors authors from many of the leading independent best-sellers lists.


To order a copy of the book, please go to Order Marketing Miracles

To learn more information about “Dr. Lisa” Lang and Mafia Offers, visit



Dr Lisa Lang

Science of Business, Inc.



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