Eliyahu Goldratt


Eli Goldratt (Eliyahu M Goldratt) is an educator, author, scientist, philosopher, and business leader.  But he is, first and foremost, a thinker who provokes others to think.  Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

He is the author of “THE GOAL”, an underground best seller that utilizes a non-traditional approach to convey important business information–it is a business textbook written in novel form, disguised as a love story.  The ideas illustrated in THE GOAL underscore Dr. Goldratt’s Theory of Constraints, an overall framework for helping businesses determine:

•  What to change—not everything is broken

•  What to change to—what are the simple, practical solutions

•  How to cause the change—overcoming the inherent resistance

to change.

In the subject of production, Dr. Goldratt also wrote ”PRODUCTION THE TOC WAY”, a self-learning kit for manufacturers interested in applying TOC techniques and spreading them within their companies.

Dr. Goldratt wrote the sequel to “THE GOAL”, “IT’S NOT LUCK”.  All aspects of the corporate structure are revealed in his unique way, as the Theory of Constraints peels away the common nonsense and reveals what lies hidden beneath our inertia.

Eli Goldratt’s novel, “CRITICAL CHAIN”, reveals the reasons projects never finish on time or within budget or within specs, and develops an alternate TOC approach to managing projects.  The action in Critical Chain takes place in a university setting and also deals with the problem facing academic institutions with large graduate business programs – MBA programs that are not producing what businesses need.

In addition, he has written several other books; “THE RACE”, “WHAT IS THIS THING CALLED TOC?”, “THE HAYSTACK SYNDROME”.  He is a frequent contributor to scientific journals, magazines and business publications and sits on several editorial boards.

Dr. Goldratt, founder of the Avraham Y. Goldratt Institute, is an internationally recognized leader in the development of new business management philosophies and systems.  He has become a sought-after educator by many of the world’s largest corporations, including General Motors, Procter & Gamble, AT&T, and NV Philips.

He obtained his Bachelor of Science degree from Tel Aviv University and his Masters of Science, and Doctorate of Philosophy form Bar-Ilan University.  In addition to his pioneering work in business Management and education, he holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors.

Also the founder of TOC for Education, a non-profit organization dedicated to bringing TOC ideals to teachers, Dr. Goldratt is now retired from the Goldratt Institute.  He resides in Israel and currently spends his time writing, lecturing and consulting as well as traveling, thinking and being as provocative as ever.

Goldratt’s latest masterpiece is an eight session educational series:  the Goldratt Satellite Program.  This series is a common sense approach to business that provides a global picture that illustrates how functions/departments fit together allowing managers to obtain a solid grasp of seeing the company as a whole.  Through this series a common language and understanding is acquired which will enhance the quality of decision making, improve communication and stimulate new solutions, providing benefits for the entire company.

Dr. Goldratt’s latest work, “NECESSARY BUT NOT SUFFICIENT” was published in the Fall of 2000.    This novel reveals that although new technology may be necessary in order to make major improvements, this technology is not sufficient to achieve results.  Technology, by itself, does not make, but simply allow s or creates opportunity for reality to change.  For sufficiency, the rules must also be changed.

Dr. Eli Goldratt has been described by Fortune as a “guru to industry” and by Business Week as a genius.  But he is, first and foremost, a thinker who provokes others to think.  Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt has created this Viable Vision offer to expand the reach of his powerful concepts to small and mid-sized companies.