Dr Lisa

“Dr. Lisa” Lang is a renown Theory of Constraints (TOC) expert and is the foremost expert in the world for applying Theory of Constraints to job shop scheduling and marketing. She is regularly sought out for her expertise on developing market offers (mafia offers) that increase sales. She has been named a Manufacturing Trendsetter in the USA Today for her work helping highly custom job shops and machine shops to become more productive, more competitive and to bring manufacturing back to the U.S with Velocity Scheduling System.  Dr. Lisa has also appeared in CNBC, CBS, The Wall Street Journal, Newsweek and Yahoo Finance to name a few.  

Dr Lisa is the President of the Science of Business, a consulting firm specializing in helping companies to achieve bottom line results. She has served as the Global Marketing Director for Dr Eli Goldratt, father of Theory of Constraints and author of The Goal.

Dr Lisa has a PhD in Engineering from the University of Missouri – Rolla and is one of the few TOCICO certified experts in Theory of Constraints worldwide. She also serves on the TOCICO Board of Directors.

Before becoming a consultant, Lisa was in operations, strategic planning, purchasing, and R&D while working for Clorox, Anheuser-Busch and Coors Brewing.

In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, NAPM and private events for corporations like: TESSCO, Bostik, GE, and Sandvik Coromant.

Specialties:

Theory of Constraints, Professional Speaker, Applying TOC (Theory of Constraints) to Marketing and Sales, Marketing Constraint, Sales Constraint, Pricing, Cash Flow and applying Drum Buffer Rope (DBR) to highly complex job shops.

More on Dr Lisa:

As a speaker and consultant, Dr. Lisa focuses on maximizing profitability and cash flow.   Her approach is global and holistic, insisting on tying all “improvement” projects to bottom-line results.  She consults with executives in a variety of industries to put their companies on a process of ongoing improvement, addressing both internal and external constraints to profitable growth.

Dr Lisa’s speeches, seminars and workshops are described as high value, motivational, and inspirational.  Many attendees have commented on how refreshing it is to have a speaker that has bottom-line content while still providing an energizing setting.  Dr Lisa is the creator of Mafia Offer Boot Camps, the original and only, 3 day boot camp devoted to the development of YOUR mafia offer. 

Lisa has a Ph.D in Engineering Management (with an emphasis in Manufacturing and Packaging) from the University of Missouri– Rolla.  She is the author of several articles, two published workshops: 

1) Maximizing Profitability:  The Theory of Constraints Approach to Maximizing Profits and

2) Achieving a Viable Vision:  The Theory of Constraints Strategic Approach to Rapid Sustainable Growth), 

And her book Increasing Cash Velocity: The Theory of Constraints Approach to Cash Velocity is the only book written on applying TOC to cash flow. 

Dr Lisa also appears in theTheory of Constraints Handbook with 43 other Theory of Constraints experts from around the world.  Dr Lisa contributed a chapter on Mafia Offers:  Dealing with a Market Constraint.  This is the most comprehensive work available on mafia offers to date.

Dr Lisa also appears in Trendsetters for a New Economy with her chapter on Velocity Manufacturing and has co-authored with marketing legend Dan Kennedy in Marketing Miracles writing a chapter on The Ultimate Offer – The Mafia Offer.  Both of these books reached best seller status on Amazon.com.

Lisa’s diverse background allows her to consult and speak on wide variety of topics.  The common thread, however, is the focus on bottom-line results.  Unlike approaches that try to fix everything at once, Lisa helps clients to focus on the leverage points in their system to get rapid, sustainable improvement.  The Science of Business® methodology enables clients to focus their Lean, Theory of Constraints or Six Sigma tools for substantial gains in productivity and predictability.  Lisa has helped former employers and clients achieve better business results.   

Lisa has worked in a wide variety of industries helping clients at the executive level with strategic planning, growth management and in all functional areas including manufacturing, R&D, engineering, distribution, and sales & marketing.  Her insistence on focus and tying projects to bottom-line results has led to Lisa being referred to as Dr. Lisa, “the business doctor”, by many of her clients.