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MOBC Testimonials


“Dr. Lisa’s Mafia Offer Boot Camp (MOBC) helped us think like our customers. In fact, it’s counter-intuitive approach taught us how to understand and meet our customer’s true needs probably better then our customers understand their own needs themselves. The MOBC is a full immersion program in how to meet customer needs and avoid the negative effects from the way in which we sell to those customers. It provided us with the Best Tools and the Most Effective Process we’ve seen to drive greater sales. Meeting customer needs while eliminating the negative consequences associated with the transaction, transforms sales into a process of building partnerships between us and our customers. And partnerships drive greater sales, which increases revenue and maximizes our profitability. The MOBC approach is the Ultimate Weapon in Sales. In fact, I think Dr. Lisa should rename the MOBC the “USM” (the Ultimate Selling Machine)!”

Mark MacKenzie, Aspectus Group,Consultants, 7/20/07

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Download previous "Ask Dr Lisa" newsletters here!


November 18, 2008

A Process Of On-Going Improvement (POOGI) - Part 20

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November 15, 2008
A Process Of On-Going Improvement (POOGI) - Part 19 read more ...

October 30, 2008

A Process Of On-Going Improvement (POOGI) - Part 18

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October 27, 2008

A Process Of On-Going Improvement (POOGI) - Part 17

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October 16, 2008

A Process Of On-Going Improvement (POOGI) - Part 16

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October 13, 2008

A Process Of On-Going Improvement (POOGI) - Part 15

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October 3, 2008

A Process Of On-Going Improvement (POOGI) - Part 14

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September 30, 2008

A Process Of On-Going Improvement (POOGI) - Part 13

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September 25, 2008

A Process Of On-Going Improvement (POOGI) - Part 12

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September 11, 2008

A Process of On-Going Improvement (POOGI) - Part 11

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September 8, 2008

A Process Of On-Going Improvement (POOGI) - Part 10

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September 2, 2008

A Process Of On-Going Improvement (POOGI) - Part 9

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August 27, 2008

A Process Of On-Going Improvement (POOGI) - Part 8

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August 21, 2008

A Process Of On-Going Improvement (POOGI) - Part 7

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August 14, 2008

Theory of Constraints DOESN'T Work!

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August 11, 2008

A Process Of On-Going Improvement (POOGI) - Part 6

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August 8, 2008

A Process Of On-Going Improvement (POOGI) - Part 5

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August 5, 2008

A Process Of On-Going Improvement (POOGI) - Part 4

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August 1, 2008

A Process Of On-Going Improvement (POOGI) - Part 3

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July 28, 2008

A Process Of On-Going Improvement (POOGI) - Part 2

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July 22, 2008

A Process Of On-Going Improvement (POOGI) - Part 1

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July 7, 2008

Leverage - Theory of Constraints (Part 5 of 5)

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July 3, 2008

Hard to Get - Theory of Constraints Part 4 of 5

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June 30, 2008

Don't Chase It - Theory of Constraints Part 3 of 5

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June 26, 2008

 Maximize the System - Theory of Constraints Part 2 of 5

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June 23, 2008

Theory of Constraints – Systems Problems Part 1 of 5

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June 6, 2008

How to Sell Your Mafia Offer – Part 10 of 10

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May 21, 2008

How to Sell Your Mafia Offer – Part 8

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April 28, 2008

How to Sell Your Mafia Offer – Part 5

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May 6, 2008

How to Sell Your Mafia Offer – Part 6

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May 11, 2008

How to Sell Your Mafia Offer – Part 7

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May 30, 2008

How to Sell Your Mafia Offer – Part 9

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April 9, 2008

How to Sell Your Mafia Offer – Part 2

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April 14, 2008

How to Sell Your Mafia Offer – Part 3

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April 21, 2008

How to Sell Your Mafia Offer – Part 4

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April 6, 2008

How to Sell Your Mafia Offer – Part 1

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March 22, 2008

Increasing Cash Velocity Using Theory of Constraints - Part 16 of 16

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March 17, 2008

Increasing Cash Velocity Using Theory of Constraints - Part 15 

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February 28, 2008
Increasing Cash Velocity Using Theory of Constraints - Part 14 read more ...

February 23, 2008
Increasing Cash Velocity Using Theory of Constraints Part 13 read more ...

February 15, 2008

Increasing Cash Velocity using Theory of Constraints  PART 12

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February 6, 2008
 Increasing Cash Velocity using Theory of Constraints  PART 11 read more ...

January 19, 2008
Increasing Cash Velocity using Theory of Constraints PART 10 read more ...

January 6, 2008
Increasing Cash Velocity using Theory of Constraints PART 9   read more ...

Upcoming Theory of Constraints EVENTS
1st Quarter 2008 read more ...

December 29, 2007
Increasing Cash Velocity using Theory of Constraints PART 8 read more ...

December 15, 2007
Increasing Cash Velocity using Theory of Constraints PART 7  read more ...

November 29, 2007
Increasing Cash Velocity using Theory of Constraints PART 6  read more ...

November 11, 2007
Increasing Cash Velocity using Theory of Constraints PART 5  read more ...

November 2, 2007
Increasing Cash Velocity using Theory of Constraints PART 4 – Side Bar read more ...

October 27, 2007
Increasing Cash Velocity using Theory of Constraints PART 4 read more ...

October 20, 2007
Increasing Cash Velocity using Theory of Constraints PART 3 read more ...

September 24, 2007
Increasing Cash Velocity using Theory of Constraints PART 2 read more ...

September 16, 2007
Increasing Cash Velocity using Theory of Constraints PART 1 read more ...

September 9, 2007
Book Review: Blue Ocean Strategy  read more ...

September 2, 2007
Pricing using Theory of Constraints Part 6  read more ...

August 26, 2007
Pricing Using Theory of Constraints Part 5 read more ...

August 1, 2007
Pricing using Theory of Constraints Part 2a – Q&A read more ...

August 11, 2007
Pricing using Theory of Constraints Part 4  read more ...

July 15, 2007
Pricing using Theory of Constraints PART 1  read more ...

Remaining 2007 FREE half day Maximizing Profitability Workshops
There are 4 remaining with limited seating. Each workshop can accomodate 12 so register FAST! read more ...

July 21, 2007
Pricing Using Theory of Constraints Part 2 read more ...

August 5, 2007
Pricing Using Theory of Constraints Part 3 read more ...

June 2007 Number 2

Are mafia offers possible for all companies?

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June 2007

What happens after a Mafia Offer Boot Camp?

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August 2006
"What is the definition of a cash constraint?"; Mafia Offer Boot Camp information read more ...

June 2006
"What should I do if I want to learn more?" Recommended reading, training, etc, Introduction to the NEW Mafia Offer Boot Camp read more ...

October 2003
"How can I learn more about Theory of Constraints?" read more ...

March 2004

"Should I factor (sell) my receivables? I could use the cash, but the cost seems too high."

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June 2005
"How much excess capacity do you need to make a Viable Vision viable?" read more ...

August 2004
"You mention in your speech that TOC is about the 99/1 Rule not the 80/20 Rule. Can you explain that?" read more ...

February 2005
"Can you tell us more about Viable Vision and the Viable Vision Offer Event?" read more ...

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Announcements


NEW Increasing Cash Velocity

New ebook by Dr Lisa Lang

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Mafia Offer Boot Camp PREVIEW
Dr Lisa's Max Profit Zone
Mafia Offer Podcast #1
Mafia Offer Podcast #2
Mafia Offer Boot Camp
Events!
Theory of Constraints Pricing Project
Goldratt's NEW Book IS SHIPPING!

Was orginally going to be titled Inherent Simplicity but has been changed to The Choice. 

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