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•"Night School English Language Centre underwent a 3 day Mafia Boot Camp in December 2007 in Auckland, New Zealand.
•Night School is a Private Training Establishment specializing in second language learning. The client base consists of migrants, international students and working holiday makers. The industry is highly competitive both locally and internationally; a competitive advantage is essential.
•The Mafia Boot Camp promised to deliver an offer to the market that could not be refused. The process of creating and refining an individual offer was rigorous and insightful. Lisa and Brad used their specific analytical framework to identify market demands and requirements. Each step of the three day boot camp built a more detailed picture of Night School’s market place. One-to-one brainstorming (with Lisa and Brad) and ‘open’ seminar feedback were invaluable for testing and honing the mafia offer.
•As a company Night School has vastly improved its marketing strategies as a direct result of the Mafia Boot Camp. This has meant an adjustment to the product we offer along with a ‘sales pitch’ that is genuinely irresistible to the market. We now have the confidence to approach our clients with a fresh and unique position, a position that cannot easily be replicated by our competitors.
•Since attending the boot camp we have used the same analytical framework to create a second mafia offer for a slightly different type of client. We now have a marketing tool that can tailor make offers to suit any specific client.
•Thanks again to Lisa and Brad. "
•Malcolm Morrison, Night School, December 2007
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The Goal by Eliyahu M Goldratt
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The Goal: A Process of Ongoing Improvement
by Eliyahu M Goldratt & Jeff Cox
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$16.47 plus $3.99 shipping
U.S. shipping ONLY
(same price as Amazon)
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Used by thousands of companies and taught in hundreds of business schools! This book, which introduces the Theory of Contraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book, you will be able to start successfully addressing chronic productivity and quality problems.
Paperback: 384 pages
Publisher: North River Press; 3 edition (July 2004)
Language: English
ISBN-10: 0884271781
ISBN-13: 978-0884271789
Product Dimensions: 8.9 x 6 x 1.2 inches
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(total $20.46) or Purchase from Amazon
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Newest TOC books and Dr Lisa Recommendations!
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Theory of Constraints books
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