by Dr Lisa | buy-in, buy-in process
Yes, that’s what I said – you don’t need buy-in. We’ve been taught that for any change to stick that we must get buy-in from our people at the outset. We’re supposed to agree on the goal, agree on the problem, agree on the direction of the solution and agree that...
by Dr Lisa | conflict resolution, theory of constraints
I just completed my first Stompernet faculty office hour where I covered the Theory of Constraints Thinking Process tool called the Cloud or the Evaporating Cloud. The cloud is used to understand the root cause of undesirable effects and/or conflicts. While the cloud...
by Dr Lisa | sale funnel management
Theory of Constraints Sales Backlog – Is your backlog too low or too high? Brad: “It is common for business owners and managers to keep a close eye on the size of their Sales Backlog. It is a barometer of how things are going. Usually it is expressed in dollars....
by Dr Lisa | mafia offer, mafia offers
In this video presentation Dr Lisa Lang addresses the 5 most common marketing mistakes. Dr Lisa’s approach is from a Theory of Constraints Marketing perspective.You’ll learn: – The 5 major marketing mistakes most people make. – How the Theory...
by Dr Lisa | mafia offer, mafia offers, market constraint, market offer, theory of constraints, theory of constraints handbook, theory of constraints marketing
Marketing for SMBs This 40 minute video provides an overview of my ebook Mafia Offers: Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraints Handbook. The ebook is available on here. In this “Building Mafia Offers for SMBs”...
by Dr Lisa | maximizing profitability, theory of constraints
This is the seventh in the series of conversations. To read number 6, go here: https://www.scienceofbusiness.com/theory-of-constraints-mafia-offer-reducing-wip-in-marketing/ TOC Community has answer for serious Low-T issue Brad: I’ve heard it’s a big, widespread...
by Dr Lisa | theory of constraints, theory of constraints marketing, wip
Maximizing Profitability the Theory of Constraints Way #6 This is the sixth in the series of conversations. To read number 5, go here: https://www.velocityschedulingsystem.com/maxprofit5/ Brad: “So far, we have established that a business can make much more money...
by Dr Lisa | replenishment, theory of constraints, wip, work in process
If you have inventory, be it finished goods or work-in-process (WIP), then you have capacity. I mention this because many of the companies who have inventory also have difficulty delivering on-time. However, the capacity is being wasted. Do you KNOW, in your gut,...
by Dr Lisa | Dr Lisa, due date performance, job shops
Most of the time when I’m doing private consulting, the problem that my clients think they have is NOT actually the real problem. If you think about it, it makes sense that most people don’t understand their real problem. Because if they did, they would just fix it. ...
by Dr Lisa | mafia offers, theory of constraints marketing
FOR IMMEDIATE RELEASE Theory of Constraints Marketing Expert, “Dr. Lisa” Lang, Hits Amazon Best-Seller List with Dan Kennedy “Dr. Lisa” Lang, Marketing Expert, recently hit five separate Amazon.com best-seller lists with “Marketing Miracles” book, her third best...
