by Dr Lisa | mafia offers, theory of constraints sales
Whenever our human brains detect a sales pitch, our shields naturally go up. I think of it like the shields that protected the Enterprise in Star Trek. “Captain, the Romulans have entered our airspace!” It’s a natural response because of the way our brains evolved....
by Dr Lisa | negative branch reservations, scheduling custom job shop, theory of constraints, theory of constraints negative branch, velocity scheduling system
A Lesson on Theory of Constraints Negative Branch Reservations (NBR) “Now let’s go live to Suzy who is reporting live from the level 5 hurricane… Suzy, how is it out there?” “Well Bob, I can barely stand up as I’m getting pelted...
by Dr Lisa | maximizing profitability, theory of constraints, throughput
This is the eighth conversation in our Maximizing Profitability the Theory of Constraints (TOC) Way series. To read number 7, go here: https://www.scienceofbusiness.com/maxprofit7/ Brad: “Theory of Constraints (TOC) is unique with its emphasis on Throughput, the...
by Dr Lisa | competitive advantage, customer value proposition, decisive competitive edge, mafia offer, mafia offers, marketing constraint, sustainable competitive advantage, unique selling proposition
Here is an excerpt from of Chapter 22 Mafia Offer: Dealing with a Market Constraint of the Theory of Constraints Handbook. ————————————– Introduction: What Is a Mafia Offer? A Mafia Offer...
by Dr Lisa | Uncategorized
Theory of Constraints Handbook is the definitive guide to Theory of Constraints and covers: Critical Chain Project Management for realizing major improvements in delivering projects on time, to specification, and within budget Drum-Buffer-Rope (DBR), Buffer...
