by Dr Lisa | Uncategorized
PRESS RELEASE: (AND EVEN IF YOU’RE NOT A MANUFACTURER — read this post!) DETROIT (Sept. 28) – Most large manufacturers last year failed to reach their cost-savings targets, despite significant investments in “lean manufacturing,”...
by Dr Lisa | competitive advantage, customer value proposition, decisive competitive edge, mafia offer, mafia offers, marketing constraint, sustainable competitive advantage, unique selling proposition
Here is an excerpt from of Chapter 22 Mafia Offer: Dealing with a Market Constraint of the Theory of Constraints Handbook. ————————————– Introduction: What Is a Mafia Offer? A Mafia Offer...
by Dr Lisa | Uncategorized
Theory of Constraints Handbook is the definitive guide to Theory of Constraints and covers: Critical Chain Project Management for realizing major improvements in delivering projects on time, to specification, and within budget Drum-Buffer-Rope (DBR), Buffer...
by Dr Lisa | mafia marketing, mafia offers, marketing sherpa, sales conversion, theory of constraints marketing
We all want to increase sales, but getting new customers can be a challenge. In fact, this was the number 1 challenge readers of this newsletter listed. And it’s no wonder, according to a Marketing Sherpa study if you have 100 opportunities only 4 are likely to move...
by Dr Lisa | theory of constraints, theory of constraints international certification organization
Here is an excerpt from the TOCICO press release (May 14 2018): FOR IMMEDIATE RELEASE The TOCICO held its 16th Annual International Conference at the Luxor Hotel in Las Vegas from April 30th through May 1st, 2018. During the conference a number of special events took...
