by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales, Theory of Constraints Thinking Processes
In Part 2 we discussed how we start the Theory of Constraints Mafia Offer Solutions for Sales presentation by agreeing on the problem. I can’t stress enough how important it is to really nail this first part of the presentation. In no more than 4 slides you...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales, Theory of Constraints Thinking Processes
In Part 1 we discussed some background on “framing” and the importance of how you present an offer. So now we are going to apply that to presenting a Theory of Constraints (TOC) Mafia Offer. During a Mafia Offer Boot Camp we create either a PowerPoint...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
Part 1: Some background Do people respond better to positive outcomes or getting rid of a negative? Which magazine do you think men are more likely to buy: a men’s health magazine with the cover, “Lose Your Gut Fast” or a similar magazine with the cover, “Get Six...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
“Create a market offer so good, that your customers can’t refuse it and your competition can’t or won’t offer the same – that’s a “mafia offer”!” “A Mafia Offer is saying what you are going to do and doing what you said, when you said you would...
by Dr Lisa | Theory of Constraints Finance, Accounting, and Cash Flow
I have received a pricing question about market constraints and s-DBR (Simplified Drum Buffer Rope). I have written a detailed answer. Here it is … Q: What about companies that have a market constraint and use S-DBR? A: For companies that have a market...
