by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales, Theory of Constraints Thinking Processes
In Part 1 we discussed some background on “framing” and the importance of how you present an offer. So now we are going to apply that to presenting a Theory of Constraints (TOC) Mafia Offer. During a Mafia Offer Boot Camp we create either a PowerPoint...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
Part 1: Some background Do people respond better to positive outcomes or getting rid of a negative? Which magazine do you think men are more likely to buy: a men’s health magazine with the cover, “Lose Your Gut Fast” or a similar magazine with the cover, “Get Six...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
“Create a market offer so good, that your customers can’t refuse it and your competition can’t or won’t offer the same – that’s a “mafia offer”!” “A Mafia Offer is saying what you are going to do and doing what you said, when you said you would...
by Dr Lisa | Theory of Constraint Books and Book Reviews
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne This review will focus on pointing out those things that are consistent with Theory of Constraints (TOC) and my opinions from those...
by Dr Lisa | Theory of Constraints Finance, Accounting, and Cash Flow
I have received a pricing question about market constraints and s-DBR (Simplified Drum Buffer Rope). I have written a detailed answer. Here it is … Q: What about companies that have a market constraint and use S-DBR? A: For companies that have a market...
