by Dr Lisa | theory of constraints Marketing
We just completed another successful Mafia Offer Boot Camp. This was a group boot camp with 4 companies in attendance. We developed 4 very nice mafia offers. The group dynamic is always very interesting because other companies provide feedback on your offer. We just...
by Dr Lisa | Theory of Constraints Finance, Accounting, and Cash Flow
This is the final installment on Theory of Constraints pricing. At least for now. Goldratt’s Theory of Constraints, The Goal, and Throughput Accounting don’t address pricing specifially. So, I tried to summarize what we do with our clients. This pricing...
by Dr Lisa | Theory of Constraints for Strategy, theory of constraints Marketing
I did not write last week. We were doing a boot camp in Kansas City plus a speech for a TEC/Vistage retreat in Michigan. It’s Mafia Offer Boot Camp Season. This is a good time of year to do a Mafia Offer Boot Camp because budgeting and preparation for next year...
by Dr Lisa | Theory of Constraints Finance, Accounting, and Cash Flow
For the products that are well above the T/CU you need to look into the following things: – what is your close rate on these items, is it low? – have your customers/prospects told you that you were over priced? – do you want more of this type of...
by Dr Lisa | Theory of Constraints Finance, Accounting, and Cash Flow
Let’s look at the products that are currently priced below the minimum T/CU that you calculated. You can have some products priced below your min T/CU because the weighted average just needs to be at the minimum. To determine if this is one that should be below...
