by Dr Lisa | theory of constraints Marketing
If I am one of your best prospects, what would you say to convince me to do business with you? If you didn’t write down your answers yesterday, do it now BEFORE you read on. Here is a list of the typical answers: § We provide great customer service § Our quality...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
It turns out that mafia offers are possible for the majority of companies. The reason that most companies don’t know that they have one or know what it is, is because they just don’t know how to develop them. If you read Dr Goldratt’s book It’s Not Luck, you read...
by Dr Lisa | theory of constraints Marketing
Developing a Mafia Offer is no easy task. It takes in-depth analysis, and to develop a mafia offer you need to consider 3 things. –Your capabilities (or what they could be) compared to the competition. –How your industries supplies product/services. –The impact your...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
The best way to increase your profits is to do it in a way that is totally under your control. It should NOT depend on customers taking a price increase, or on vendors to reducing prices, or on the economy. You can increase your profits by uncovering capacity (or...
