Value Proposition

Unique Selling Proposition USP and Customer Value Proposition Unique Selling Proposition USP and Customer Value Proposition Video Description   This video covers: •           What is a Unique Selling Proposition USP or Customer Value Proposition? •         ...

Unique Selling Proposition

Unique Selling Proposition USP and Customer Value Proposition [vimeo https://vimeo.com/27574566 w=600&h=400] Unique Selling Proposition USP and Customer Value Proposition Video Description  This video covers:...

Podcast #1

Podcast #1 with Mafia Offer Example Maximizing Profits and Increasing Sales with a Mafia Offer The best way to increase your profits is to do it in a way that is totally under your control. It should NOT depend on customers taking a price increase, or on vendors to...

DBR Coaching

Drum Buffer Rope (DBR) based on Goldratt Theory of Constraints The steps to implement Drum Buffer Rope (DBR) are not that hard to understand or explain.  The difficulty lies in applying it to YOUR specific situation.  If you don’t know how to do that or do it...

Competitive Advantage

Competitive Advantage Video Sustainable Competitive Advantage Definition, Factors, and How to Create One A competitive advantage is the thing that differentiates a business from its competitors.  It is what separates you from everyone else.  And, it’s usually...

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