by Dr Lisa | POOGI Series, Theory of Constraints Sales
To describe sales as a process, we must define the steps of the process. Of course, these may vary somewhat between industries and companies, and may be described in more or less detail. One such list of steps for a sales process is: Often not considered are the...
by Dr Lisa | POOGI Series, Theory of Constraints Sales
Last time, we discussed how having a “Mafia Offer”, an offer so good that (1) your customers can’t refuse it and (2) your competition can’t or won’t match it — had the potential to dramatically increase sales. A Mafia Offer is another “technology”...
by Dr Lisa | POOGI Series, theory of constraints Marketing
You will possess a sustainable competitive advantage when you have value-creating products, processes, and services for your customers that cannot be duplicated or imitated by your competitors. Having a competitive advantage, even a sustainable one, does not...
by Dr Lisa | POOGI Series, theory of constraints Marketing
When asked about what is unique and different about their company, most people reply with some of the following typical answers: We provide great customer service Our quality is outstanding We innovate and/or help our customers to innovate We have great employees We...
by Dr Lisa | POOGI Series, theory of constraints Marketing
What are the problems associated with marketing and sales? The problems associated with marketing and sales are many, varying, and widespread. A few of the typical responses to marketing and sales problems include: To prospects, what you say sounds the same as your...
