by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
Part 1: Some background Do people respond better to positive outcomes or getting rid of a negative? Which magazine do you think men are more likely to buy: a men’s health magazine with the cover, “Lose Your Gut Fast” or a similar magazine with the cover, “Get Six...
by Dr Lisa | theory of constraints Marketing
We just completed another successful Mafia Offer Boot Camp. This was a group boot camp with 4 companies in attendance. We developed 4 very nice mafia offers. The group dynamic is always very interesting because other companies provide feedback on your offer. We just...
by Dr Lisa | Theory of Constraints for Strategy, theory of constraints Marketing
I did not write last week. We were doing a boot camp in Kansas City plus a speech for a TEC/Vistage retreat in Michigan. It’s Mafia Offer Boot Camp Season. This is a good time of year to do a Mafia Offer Boot Camp because budgeting and preparation for next year...
by Dr Lisa | theory of constraints Marketing
I’m taking a break from our cash velocity discussion today to make you aware of my second podcast. In this podcast Jeff “Ski” Kinsey probes with some interesting questions regarding mafia offers and our Mafia Offer Boot Camp. The newest podcast is...
by Dr Lisa | theory of constraints Marketing
Developing a Mafia Offer is no easy task. It takes in-depth analysis, and to develop a mafia offer you need to consider 3 things. –Your capabilities (or what they could be) compared to the competition. –How your industries supplies product/services. –The impact your...
