by Dr Lisa | Theory of Constraints Sales
Up to this point, let’s say that 1) you have a great mafia offer based on Goldratt’s Theory of Constraints ; and 2) you have a can’t miss Solutions for Sales presentation. But in about 30% of the cases that is still not enough. Can you get in to make...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
You wrap up a Solution for Sales Mafia Offer presentation the same way you do any presentation. You agree on the next steps and get a specific commitment to the first next step. So far we have focused our discussion on the more formal PowerPoint presentation. However,...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
Now that we have discussed how to open the presentation by “agreeing on the problem”, we will cover the next steps — “agreeing on the direction of the solution”. Continuing with what the PowerPoint Solutions For Sale presentation …...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales, Theory of Constraints Thinking Processes
In Part 2 we discussed how we start the Theory of Constraints Mafia Offer Solutions for Sales presentation by agreeing on the problem. I can’t stress enough how important it is to really nail this first part of the presentation. In no more than 4 slides you...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales, Theory of Constraints Thinking Processes
In Part 1 we discussed some background on “framing” and the importance of how you present an offer. So now we are going to apply that to presenting a Theory of Constraints (TOC) Mafia Offer. During a Mafia Offer Boot Camp we create either a PowerPoint...
