by Dr Lisa | Theory of Constraint Books and Book Reviews
The Goal is currently at the top of “The Best Business Books of All Time” list, but voting is underway. To cast your vote go to: Cast your vote for The Goal and help us to get the word out about Theory of Constraints!Here’s to maximizing YOUR...
by Dr Lisa | Theory of Constraints for Strategy
Happy New Year! I hope this blog finds you and your business poised for prosperity! This is the time of year when most of us get reflective. We look back and determine what worked, what didn’t, and what changes we are going to make. And many times when we haven’t...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
Who should we target with our offer? and How should we roll it out? STEP 3 Your marketing and sales core team generates a list of prospects for your mafia offer roll out. Start by mapping current prospective clients (existing, past, new) creating a wide list of...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
We started this discussion about how people are more interested in avoiding (or reducing) pain than they are in increasing pleasure. We discussed how to present a Mafia Offer (based on Goldratt’s Theory of Constraints) consistent with that desire. Because mafia...
by Dr Lisa | theory of constraints Marketing, Theory of Constraints Sales
I ended Part 7 by asking — Do people make decisions alone or in groups? If you had the experience I described in Part 6 where you do get in, but then have to come back and make the presentation multiple times until all the key people have seen it and can agree...
